TY - BOOK AU - Börger,Tobias TI - Social desirability and environmental valuation T2 - Hohenheimer volkswirtschaftliche Schriften SN - 3653015839 AV - HC79.E5 B662 2012 U1 - 333.7 PY - 2012/// CY - Frankfurt am Main, New York PB - Peter Lang KW - Environmental economics KW - Social desirability KW - Social surveys KW - Methodology KW - BUSINESS & ECONOMICS / Decision-Making & Problem Solving KW - bisacsh KW - BUSINESS & ECONOMICS KW - Environmental Economics KW - Green Business KW - fast KW - NATURE KW - Natural Resources KW - Electronic books N1 - Includes bibliographical references (pages 221-240); Chapter 1. Introduction; 1.1. Motivation and objective of the study; 1.2. Outline of the study; Chapter 2. The economic valuation of environmental goods; 2.1. Measuring environmental values; 2.1.1. Total economic value (TEV); 2.1.2. Environmental values in neoclassical welfare theory; 2.1.3. Environmental valuation in practice; 2.2. The contingent valuation method; 2.2.1. Details of the CVM interview and questionnaire design; 2.2.2. Econometric approaches to assess environmental values --; 2.2.3. Contingent valuation in China; 2.3. Summary; Chapter 3. Social desirability; 3.1. Outline of the chapter; 3.2. Socially desirable responding; 3.2.1. The concept of socially desirable responding; 3.2.2. SDR research in psychology -- in search of a measurement tool; 3.2.3. SDR research in sociology -- to what extent does SDR bias survey results?; 3.2.4. The role of social and environmental norms; 3.3. The three-factor model to measure incentives for SDR; 3.3.1. Response behavior as rational choice; 3.3.2. The three-factor model of desirable responding; 3.4. Summary --; 5.2.3. Measuring trait desirability; 5.2.4. Calculation of the SDR variable; 5.3. General results of the contingent valuation survey; 5.3.1. Demographic characteristics of the sample population; 5.3.2. Overall determinants of WTP; 5.4. Analysis of the relationship of SDR and WTP; 5.5. Discussion of the empirical results; Chapter 6 Summary and concluding remarks; 7. References; 8. Appendix: The full questionnaire; Chapter 4. The role of SDR in CVM; 4.1. Outline of the chapter; 4.2. Socially desirable responding and the CVM; 4.3. The effects of SDR on WTP statements; 4.4. Summary; Chapter 5. Empirical application; 5.1. Deforestation and rubber monocultures in Xishuangbanna, SW China; 5.1.1. Study area, the environmental problem and the LILAC project; 5.1.2. The subproject ECON A: A CVM survey in Jinghong; 5.1.3. The research design; 5.1.4. Caveats for survey research in China; 5.2. Measurement of the relevant variables; 5.2.1. Measuring need for social approval; 5.2.2. Measuring anonymity -- UR - http://www.jstor.org/stable/10.2307/j.ctv9hj9w7 ER -