TY  - BOOK
AU  - Birkler,J.L.
TI  - Competition and innovation: in the U.S. fixed-wing military aircraft industry 
SN  - 0833036017
AV  - TL685.3 .C5754 2003eb
U1  - 358.4/183/0973 22
PY  - 2003///
KW  - Aircraft industry
KW  - Military aspects
KW  - United States
KW  - Airplanes, Military
KW  - Technological innovations
KW  - Competition
KW  - Military aeronautics equipment industry
KW  - fast
KW  - BUSINESS & ECONOMICS
KW  - Management
KW  - bisacsh
KW  - Military aircraft
KW  - dtict
KW  - Production control
KW  - TECHNOLOGY & ENGINEERING
KW  - Military Science
KW  - Weapon systems
KW  - Electronic books
N1  - "MR-1656-OSD--P. [4] of cover."; Prepared for the Office of the Secretary of Defense; Includes bibliographical references (pages 99-107); Introduction -- Overview of military advertising -- Literature review -- Additional conceptual issues -- Data used to develop new methods for this study -- New econometric specification -- Estimates for the Army in the 1980s and their implications -- Advertising effectiveness from 1993 to 1997 -- Conclusions
N2  - Responds to Senate's concerns that further consolidation in the military-aircraft industry from its current three prime contractors would pose risks to innovation and cost through limited or no competition in contracting for military aircraft and related weapon systems for the Defense Department. Describes that industry, evaluates what is required to maintain the industry at a high level of innovation, assesses industry?s prospects for innovation and competition, and identifies policy options open to the DoD
UR  - http://www.jstor.org/stable/10.7249/mr1656osd
ER  -