Competition and innovation :  in the U.S. fixed-wing military aircraft industry / 
John Birkler [and others]. 
 - Santa Monica, Calif. :  RAND,  ©2003. 
 - 1 online resource (xxvi, 107 pages) :  illustrations (some color) 
<br/><br/> "MR-1656-OSD--P. [4] of cover."  Prepared for the Office of the Secretary of Defense. 
<br/><br/>Includes bibliographical references (pages 99-107). 
<br/><br/>Introduction -- Overview of military advertising -- Literature review -- Additional conceptual issues -- Data used to develop new methods for this study -- New econometric specification -- Estimates for the Army in the 1980s and their implications -- Advertising effectiveness from 1993 to 1997 -- Conclusions. 
<br/><br/> Responds to Senate's concerns that further consolidation in the military-aircraft industry from its current three prime contractors would pose risks to innovation and cost through limited or no competition in contracting for military aircraft and related weapon systems for the Defense Department. Describes that industry, evaluates what is required to maintain the industry at a high level of innovation, assesses industry?s prospects for innovation and competition, and identifies policy options open to the DoD. 
<br/><br/><label>ISBN: </label>0833036017 9780833036018 
<br/><br/><label>Standard Tech. Report. No.: </label>RAND/MR-1656-OSD 
<br/><br/><label>Source: </label>22573/ctthm2r  JSTOR 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Aircraft industry--Military aspects--United States.<br/>Airplanes, Military--Technological innovations--United States.<br/>Competition--United States.<br/>Military aeronautics equipment industry--United States.<br/>Aircraft industry--Military aspects.<br/>Airplanes, Military--Technological innovations.<br/>BUSINESS & ECONOMICS--Management.<br/>Competition.<br/>Military aeronautics equipment industry.<br/>Military aircraft.<br/>Production control.<br/>TECHNOLOGY & ENGINEERING--Military Science.<br/>Weapon systems.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>TL685.3  / .C5754 2003eb 
<br/><br/><label>Dewey Class. No.: </label>358.4/183/0973