Global marketing / Warren J. Keegan, Mark C. Green.
By: Keegan, Warren J
.
Contributor(s): Green, Mark C.
Material type: 
BookPublisher: London : Pearson Prentice Hall, c2008Edition: 5th ed.Description: xxiv, 643 p. : ill. ; 28 cm.ISBN: 9780138133863; 0138133867.Subject(s): Export marketingDDC classification: 658.84
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"Pearson international edition"--Cover.