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Competition and innovation : in the U.S. fixed-wing military aircraft industry / John Birkler [and others].

Contributor(s): Material type: TextTextCopyright date: ©2003Description: 1 online resource (xxvi, 107 pages) : illustrations (some color)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 0833036017
  • 9780833036018
Subject(s): Genre/Form: Additional physical formats: Print version:: Competition and innovation.DDC classification:
  • 358.4/183/0973 22
LOC classification:
  • TL685.3 .C5754 2003eb
Online resources:
Contents:
Introduction -- Overview of military advertising -- Literature review -- Additional conceptual issues -- Data used to develop new methods for this study -- New econometric specification -- Estimates for the Army in the 1980s and their implications -- Advertising effectiveness from 1993 to 1997 -- Conclusions.
Summary: Responds to Senate's concerns that further consolidation in the military-aircraft industry from its current three prime contractors would pose risks to innovation and cost through limited or no competition in contracting for military aircraft and related weapon systems for the Defense Department. Describes that industry, evaluates what is required to maintain the industry at a high level of innovation, assesses industry?s prospects for innovation and competition, and identifies policy options open to the DoD.
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Holdings
Item type Current library URL Status Notes
E-books E-books Hugenote College Main Campus Digital version Not for loan Only accessible on campus.

"MR-1656-OSD--P. [4] of cover."

Prepared for the Office of the Secretary of Defense.

Includes bibliographical references (pages 99-107).

Introduction -- Overview of military advertising -- Literature review -- Additional conceptual issues -- Data used to develop new methods for this study -- New econometric specification -- Estimates for the Army in the 1980s and their implications -- Advertising effectiveness from 1993 to 1997 -- Conclusions.

Responds to Senate's concerns that further consolidation in the military-aircraft industry from its current three prime contractors would pose risks to innovation and cost through limited or no competition in contracting for military aircraft and related weapon systems for the Defense Department. Describes that industry, evaluates what is required to maintain the industry at a high level of innovation, assesses industry?s prospects for innovation and competition, and identifies policy options open to the DoD.

Research was conducted in RAND's National Defense Research Institute, supported by the OSD, the joint staff the unified commands, and the defense agencies DASW01-01-C-0004.

Print version record.

JSTOR Books at JSTOR Open Access